Shelli Pelly

Shelli Pelly is a Published Author, Influencer and Founder of Annie Parker Confidential, a Healthy-Living Blog & Brand inspiring women to connect, engage and live their most amazing life, on their own terms. 

Formerly an award-winning leader in the corporate world, she is known for her refreshing candor, laser-insight, humor and optimism. Shelli has personally coached women of all ages towards becoming an authentically confident, stronger, more empowered version of themselves.

Shelli lives in Solana Beach, CA with her husband Oliver and their 2 dogs, Emma and Logan (Logi for short!) A trained ballerina and lifelong health & wellness advocate, she loves Boot Camp, yoga if it’s not too slow, sushi date-night every Friday and spending plenty of time with family!

Frequently Asked Questions


Ok first things, first….. Annie Parker isn’t any one woman in particular.   Rather, they are 2 of my personal favorite female names which for me, evoke feelings of Warmth & Approachability on one hand; Strength, Confidence and Grounded-ness on the other.  Adjectives that perfectly describe the brand!


Annie Parker Confidential by Shelli Pelly (that’s me!)

APC by Shelli Pelly is a modern day Healthy-Living Blog, Brand and Resource appealing to forward-thinking women who thrive on  learning and evolving into the very best version of themselves – regardless of age or life stage.   Whether you follow us on the Blog, our YouTube Channel or both,  I hope you’ll love Learning & Shopping all new newest and best finds in all the things that we as women love!  Things like Beauty, Skincare, Make-up, Style Trends, Wellness, Fitness and Healthy Recipes!


At APC You’ll Love Learning & Shopping:



Our Goal:  

I want women to feel warmly welcomed into the APC Community, not intimidated or excluded – all while learning and experiencing all the latest and greatest in self-care!


Subscribe to our YouTube Channel for tons of Body-Sculpting Workouts,  Healthy Recipes and hottest Wellness & Beauty Finds!  I love this format because it’s a chance to chat with you directly…kinda “in person.”  ;-).   Oh – and beginning January, 2021 – we’re going to a Whole-Foods Plant-Based dietary platform!  That means you’ll see lots and lots of delicious, healthy easy-to-make recipes made with nutritious Whole, Plant-Based Foods for optimal healthy, happy living.



Ever finish reading a super cool Post and want to comment but there wasn’t a place to share your thoughts?  Same!   That is exactly why I made the  APC Blog, Interactive!  Below every Post you can Comment and Share with other women on our Message Boards – or just chill, browse and enjoy.   Equally important, I wanted to make APC a NO-JUDGEY EYES ZONE.   You all know exactly what I mean!  Snarky, mean-spirited attacks have no place in my world and they shouldn’t in yours either!


I want women to feel 100% safe in sharing their experiences and offering comments on Posts without fear of attack from others.  That’s why, whether on the Blog or  YouTube – all Comments are first held for review.  Mean-spirited comments never see the light of day (and those Users are banned).  So please feel free to share your input, ask questions and interact with other women in a positive, uplifting  and fun environment!

However you want to enjoy APC and the APC  community – I love that you are here.  Welcome!



 –  Shelli 


Yes, it’s my real name – but it’s my married name.  My parents weren’t that mean, lol.  When Oliver and I went on our “first date” (a beach-run),  I asked him “What’s your last name?”  When he said “Pelly,” I started giggling to myself… just a little at first, but then I got the church-giggles and couldn’t stop.  Really awkward.  I mean….. imagine marrying the guy and being “Shelli Pelly” the rest of your life, I thought.


A Little Bit About Moi:

I moved from Seattle to San Diego, studying Media Communications and Philosophy at the University of San Diego.  After college,  I spent 15 years in the corporate world in both Telecom and Software, starting on the ground floor in sales, eventually holding Senior-level leadership positions over sales divisions.  Hashtag baller.

Athletically, I’ve been into Fitness my whole life!   I studied classical ballet on scholarship from ages 3-18 – but I wasn’t exactly a child dance prodigy.  Case and point:  Age 3 –  my summer dance recital. There were 10 of us on stage dancing to “Me and My Teddy Bear.”  Well, 9 of us were dancing.  I stood in the middle of the stage crying,  scanning the audience looking for my mom,  clutching my teddy bear & sucking my thumb.  Sigh…. At least we knew I could multi-task.

Anyway, since then I’ve been heavily into running, boot-camp, yoga, pilates, weight-training and pretty much anything athletic!  Oh, I’ve been in a few fitness videos (Jillian Michaels) and infomercials.  Every once in a while someone will say….”Heyyyy…. you look reallllly familiar…..”

Personally, I’m a Type AAA.   If I open the kitchen cabinet & our  Soup-can labels are facing different directions, I will literally break out in hives.  Seriously, uniformity people!  Friends would say I’m alarmingly candid and direct, kind & generous – sometimes to a fault.  There are no back doors or ulterior motives with me.  I yam-who-I-yam.


I started Annie Parker Confidential because I wanted to create a fun Healthy-Living & Lifestyle Community for women to learn, grow and evolve on the inside +  look gorgeous, healthy, fit and amazing on the outside.  In other words – the whole package!  

I hope you’ll love everything from:







These are the 2 Most-Asked questions I have gotten, for as long as I can remember.  Like most of us, my view on food has evolved over the years as we begin to understand the powerful connection between the food we eat and our physical, mental and spiritual health.

It used to be all about just “being thin.”  That pretty much boiled down to calorie restriction and eating anything labeled low-calorie, low-fat or  low-carb – with little to no concern as to what we were putting into our beautiful bodies, as long as we were losing weight & staying thin….and I was completely a part of that.  Truth.


I now think of food as an incredibly powerful medicine for our mind, body and spirit.  

It is about nourishing the body with fresh, Whole Plant-Based Foods that make us feel strong and beautiful as a lifestyle not a restrictive diet.  There is a direct connection between the foods we eat and our state-of-mind, our mood, whether we feel happy or depressed, empowered or weak, healthy or ill, hopeful or hopeless. Nourishing your body with fresh, whole, unprocessed, plant-based foods will literally make your skin glow like a light – and you will feel as amazing as you look!  Food is powerful.  Once that connection is made – it is life changing.



On a Whole-Foods Plant-Based Diet, I Eat:  Whole Fruits & Veggies, Whole Grains, Seeds, Nuts & Beans.


I Do NOT Eat:  

Animal Products or Dairy.  That means, No Meat, Fish, Eggs or Cow’s-Milk Dairy.  In 2019, I also eliminated Added-Sugar from my diet (or very, very close).  That was a little more difficult because umm….. I LOVE my Sees Candy!  But I’ve been “off sugar” since December 2019 and gotta say that my skin glows,, the sugar cravings are practically zero,  and it’s SO much easier to keep the weight in check!


Yes – totally!!  I have a latte or macchiato every morning with a couple shots.  Ok, THREE.  First – because I like it, but also because Oliver always makes it for me so it’s kinda part of our ritual.  Awww!



Ugh.  Ok, the short answer is “Sometimes, but not really.”  The thing is, alcohol is really gnarly on your skin and body.  It also impedes the ability to get restful sleep,  it’s not great on the liver,  it’s a depressant, dehydrating,  impedes next-day productivity,  kills your gym vibe  AND it greases the tracks to eating crappy that night and the next day …..been there!!!!


That being said, I fricking love champagne and martini’s every once in a while.   Specifically, pink champagne and Belvedere martini’s straight-up with 2 olives.  I got that from my grandma.  It was her drink.  She used to come to our house for dinner with grandpa, walk through the door snapping her fingers like she was dancing and say “Who’s making me a Mar-Tooni Jerry!?”  (My dad).   If you asked her how long we should leave the pot-roast in the oven – she’d shrug her shoulders and say “Umm, for about 3 martini’s.”

I digress… On average, months will pass and I don’t have anything to drink, other months there will be 2-3 nights out where I have a couple glasses or so.  Either way, if I want to – I do.



Cakes, cookies and Sees candies were my jam. Pun intended.  Long story short, after reading & researching the damage that Added Sugar does to our insides and outsides…. I ummm, kicked the habit and wrote the 28-Day California Sugar Cleanse.  I created recipes without Added-Sugar, to help kick cravings and habits – but found some really great no-sugar substitutes for times when ya really want a treat.  It’s my best-selling book to date, for the ease of the recipes, valuable information in a fun, readable format.


You are what you eat the majority of the time. 




Aside from diet, the 2 things that will have the biggest influence on a healthy, fit body:

1.  Consistency and

2.  Doing the type of workout that you like


The most effective types of workouts combine Cardio & Strength-training.  Other than that – pick a workout that you like and do it consistently.  Really – that’s the secret.  That is the special-sauce.  When you get bored of what you’re doing – and you will, switch it up.   Try something else.  Don’t quit working out just because you’re bored OR you don’t like what you’re doing.  That’s not an excuse.  Find something else.  The key is to be consistent. 

Need a jumpstart?  I’ve got a TON of great Home Workouts on my YouTube Channel.  Pick a few that pique your interest – and just follow me!


I Workout 5x/Week, Yoga Day 6, Rest Day 7

I change-up my workout routines – depending on what interests me at the time.  For a long time, it was super high-impact choreographed aerobics.  Lol – with those THONG leotards!!!  hahaha!!  Ok, anyway…. then for a long-time it was cardio at the gym followed by weight-training, Body-Rok which was like Pilates on crack set to music, spinning – which I quit because I hated those padded bike shorts.  NOT cute!  Finally, running – as in 1/2 marathons.  Except one year I ran the Triple Crown in San Diego.  That means you run 3 specific 1/2 marathons during the year.  I dislocated my toe, continued running on it & had to have surgery with a pin stuck through my toe.  That was the end of THAT.

Now, I am into Sculpt classes.  

These are basically HIIT (High-Intensity Interval Training) classes, held in a heated-hot yoga room – on a yoga mat, set to music.  You have light & heavy weights and it’s a full-body workout with lots of compound movements, burpees, push-ups, lunges with bicep curls – you know.  I walk out literally drenched.  It looks like I took a dip in the pool – but it is SO cathartic and amazing!  I get cardio plus weight-training in one efficient, 1-hour class.  One and Done.

Regardless of what workout I’m into at the time, the one thing that has never changed throughout time has been the consistency.   That’s the Secret Sauce 😉 









I work directly with select brands & influencers that align with my aesthetic and are the right fit for Annie Parker Confidential.   Throughout my site  you will only find high-quality products and services that I have personally curated, used and absolutely love!   The guiding principle when it comes to any product or service that makes it onto the APC site, lies in offering best finds that I would just as easily share and recommend to my own family.

Collaboration enquires: